NYFW Retail Partner Campaign for ShopStyle: For New York Fashion Week, I developed a multi-channel campaign concept that tied a key retail partner directly to the cultural momentum of the runway shows, positioning the retailer’s assortment as the accessible extension of what was seen on designers’ NYFW runways. I created the narrative framework connecting trend moments, designer inspiration, and shoppable product edits, then led messaging across email, site, app, and push. The campaign blended real-time fashion relevance with clear shopping pathways, driving strong engagement and conversion.
It ranked among the top-performing campaigns of the year, delivering above-benchmark open rates and click-through, high product exploration, and standout partner performance, reinforcing the retailer’s authority during a peak cultural moment while elevating the platform’s editorial credibility.
