About ASHLEY

I’m a strategic-minded creative leader with 10+ years of experience in crafting and evolving brand narratives. Proven success in building integrated campaigns, shaping brand positioning, and aligning creative output with business objectives. Adept at cross-functional collaboration, consumer insights, and turning brand strategy into actionable messaging.

Most recently, I held the title of Senior Copywriter-Creative Strategy & Influencer Experience at Collective Voice (& ShopStyle 2022/24) at Rakuten, where I led the development of a cohesive brand messaging strategy that positioned Collective Voice as a category leader in influencer marketing. Furthermore, I developed brand positioning, product messaging, and value propositions grounded in audience insights, competitive analysis, and market trends.

Before joining Collective Voice and ShopStyle, I freelanced as an editor, writer, and brand consultant. Current and past projects include work for Marie Claire, The Knot Worldwide, Amazon Fashion, Soma, Meredith Corp., and more. In addition to my freelance work, I contributed to The Zoe Report weekly as a Shopping News Writer — covering launches, collaborations, trends, brand profiles, gift guides, award shows, and more — across the fashion, beauty, and lifestyle verticals.

Prior to freelancing, I was the Fashion Editor for PeopleStyle magazine, where I developed engaging fashion editorial concepts that were in line with the brand image and current trends to reach millions of readers both in print and online. I was the market editor for top-rated stories, spearheaded special fashion projects, and styled real women swim and denim feature stories that were then featured on NBC’s Today Show. I also represented the magazine for speaking engagements, at press events, and during fashion week. Additionally, I connected directly with readers as the on-site stylist and brand ambassador for events and brand partnerships.

Earlier in my career, I gained valuable industry experience as part of the SELF magazine fashion team as well as through freelance assignments with talented stylists and editors.

I attended Elon University, where I graduated Magna Cum Laude with a B.A. in Strategic Communications and a minor in English Literature.