About ASHLEY

I’m a strategic and creative leader with 10+ years of experience shaping and elevating brand narratives. I specialize in developing integrated campaigns, refining brand and product positioning, and aligning creative storytelling with business goals. Skilled in cross-functional collaboration and consumer insights, I excel at turning brand and product strategy into compelling campaigns.

Most recently, I served as Senior Copywriter - Brand Strategy & Product Marketing at Rakuten’s Collective Voice. where I led the development of a cohesive brand messaging strategy that positioned the company as a category leader in influencer marketing. I defined brand positioning, product messaging, and value propositions grounded in audience insights, competitive analysis, and market trends. Simultaneously, as Senior Copywriter for Rakuten’s ShopStyle, a top e-commerce platform, I built and maintained a consistent brand voice across digital, social, email, and in-app channels.

Before joining Rakuten, I worked as a freelance editor, writer, and brand strategy consultant, partnering with leading brands and publishers, including Marie Claire, The Knot Worldwide, Amazon Fashion, Soma, and Meredith Corporation. I also contributed weekly to The Zoe Report as a Shopping News Writer, covering launches, collaborations, trends, brand profiles, and red carpet events across the fashion, beauty, and lifestyle verticals.

Earlier in my career, I served as Fashion Editor at PeopleStyle magazine, where I created high-impact editorial concepts and market stories that reached millions in print and online. I spearheaded special projects, styled fashion features showcased on NBC’s Today Show, and represented the brand at press events, fashion week, and reader-focused experiences. Prior to that, I honed my editorial and styling skills at SELF magazine and through freelance collaborations with industry-leading stylists and editors.

I earned my B.A. in Strategic Communications, graduating Magna Cum Laude from Elon University, with a minor in English Literature.